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FILE - In this Feb. 2, 1982 file photo, Sony Corp. Chairman ...

(AP) — Wed, 01 Jul 2009 11:13:48 GMT

(AP) - FILE - In this Feb. 2, 1982 file photo, Sony Corp. Chairman Akio Morita laughs during a meeting where he displays a Walkman in Tokyo, Japan. When the Sony Walkman went on sale 30 years ago, it was shown off by a skateboarder to illustrate how the portable cassette-tape player delivered music on-the-go — a totally innovative idea back in 1979. Today, Sony Corp. is struggling to reinvent itself and win back its reputation as a pioneer of razzle-dazzle gadgetry once exemplified in the Walkman, which Wednesday, July 1, 2009, had its 30th anniversary marked with a special display at Sony's corporate archives. (AP Photo/Neal Ulevich, File)

Posters advertising Sony Corp.'s Walkman are exhibited at a ...

(AP) — Wed, 01 Jul 2009 11:12:47 GMT

(AP) - Posters advertising Sony Corp.'s Walkman are exhibited at a special display that opens Wednesday, July 1, 2009, commemorating the Walkman's 30th anniversary at Sony Archive building in Tokyo, Japan. When the Sony Walkman went on sale 30 years ago, it was shown off by a skateboarder to illustrate how the portable cassette-tape player delivered music on-the-go — a totally innovative idea back in 1979. Today, Sony is struggling to reinvent itself and win back its reputation as a pioneer of razzle-dazzle gadgetry once exemplified in the Walkman, which had its 30th anniversary marked Wednesday. (AP Photo/Shuji Kajiyama)

Sony Corp. employee Rumi Yamaguchi looks at Sony Walkman products ...

(AP) — Wed, 01 Jul 2009 10:50:57 GMT

(AP) - Sony Corp. employee Rumi Yamaguchi looks at Sony Walkman products including the first Walksman, top shelf, second from left, at a special display that opens Wednesday, July 1, 2009, commemorating the handy music player's 30th anniversary at Sony Archive building in Tokyo, Japan. When the Sony Walkman went on sale 30 years ago, it was shown off by a skateboarder to illustrate how the portable cassette-tape player delivered music on-the-go — a totally innovative idea back in 1979. Today, Sony is struggling to reinvent itself and win back its reputation as a pioneer of razzle-dazzle gadgetry once exemplified in the Walkman, which had its 30th anniversary marked Wednesday. (AP Photo/Shuji Kajiyama)

Sony Corp.'s co-founder Akio Morita is shown in a 1989 video, ...

(AP) — Wed, 01 Jul 2009 10:29:52 GMT

(AP) - Sony Corp.'s co-founder Akio Morita is shown in a 1989 video, speaking to the company employees when the Walkman marked its 10th anniversary, at a special display that opens Wednesday, July 1, 2009, commemorating the handy music player's 30th anniversary at Sony Archive building in Tokyo, Japan. When the Sony Walkman went on sale 30 years ago, it was shown off by a skateboarder to illustrate how the portable cassette-tape player delivered music on-the-go — a totally innovative idea back in 1979. Today, Sony is struggling to reinvent itself and win back its reputation as a pioneer of razzle-dazzle gadgetry once exemplified in the Walkman, which had its 30th anniversary marked Wednesday. (AP Photo/Shuji Kajiyama)

A Sony Corp's employee walks by a special display commemorating ...

(AP) — Wed, 01 Jul 2009 10:18:35 GMT

(AP) - A Sony Corp's employee walks by a special display commemorating the Walkman's 30th anniversary that opens Wednesday, July 1, 2009, at Sony Archive building in Tokyo, Japan. When the Sony Walkman went on sale 30 years ago, it was shown off by a skateboarder to illustrate how the portable cassette-tape player delivered music on-the-go — a totally innovative idea back in 1979. Today, Sony is struggling to reinvent itself and win back its reputation as a pioneer of razzle-dazzle gadgetry once exemplified in the Walkman, which had its 30th anniversary marked Wednesday. (AP Photo/Shuji Kajiyama)

Sony Corp.'s first Walksman is shown at a special display commemorating ...

(AP) — Wed, 01 Jul 2009 10:11:17 GMT

(AP) - Sony Corp.'s first Walksman is shown at a special display commemorating the Walkman's 30th anniversary that opens Wednesday, July 1, 2009, at Sony Archive building in Tokyo, Japan. When the Sony Walkman went on sale 30 years ago, it was shown off by a skateboarder to illustrate how the portable cassette-tape player delivered music on-the-go — a totally innovative idea back in 1979. Today, Sony is struggling to reinvent itself and win back its reputation as a pioneer of razzle-dazzle gadgetry once exemplified in the Walkman, which had its 30th anniversary marked Wednesday. (AP Photo/Shuji Kajiyama)

Sony Corp.'s employee Rumi Yamaguchi smiles in front of a special ...

(AP) — Wed, 01 Jul 2009 10:04:44 GMT

(AP) - Sony Corp.'s employee Rumi Yamaguchi smiles in front of a special display commemorating the Sony Walkman's 30th anniversary that opens Wednesday, July 1, 2009, at Sony Archive building in Tokyo, Japan. The first portable cassette-tape player Walkman, shown second from left on the top shelf, hit the Japanese market on July 1, 1979. (AP Photo/Shuji Kajiyama)

An employee displays Japanese electronics giant Sony's digital ...

(AFP/File) — Wed, 01 Jul 2009 08:29:25 GMT

(AFP/File) - An employee displays Japanese electronics giant Sony's digital multimedia player "Walkman NW-A919". Thirty years ago Sony launched the Walkman, a gadget which revolutionised the way people around the world listened to music but has since been overtaken by an icon of the digital age -- the iPod.(AFP/File/Yoshikazu Tsuno)

A model shows off Sony Ericsson's new mobile "Walkman ...

(AFP/File) — Wed, 01 Jul 2009 08:29:25 GMT

(AFP/File) - A model shows off Sony Ericsson's new mobile "Walkman Phone, Xmini" in Tokyo in December 2008. Thirty years ago Sony launched the Walkman, a gadget which revolutionised the way people around the world listened to music but has since been overtaken by an icon of the digital age -- the iPod.(AFP/File/Toru Yamanaka)

A Sony employee dispays the first model of Sony's stereo ...

(AFP) — Wed, 01 Jul 2009 08:29:25 GMT

(AFP) - A Sony employee dispays the first model of Sony's stereo cassette player "Walkman TPS-L2" (keft) and the second model "WM-2" at the company's museum in Tokyo. Thirty years ago Sony launched the Walkman, a gadget which revolutionised the way people around the world listened to music but has since been overtaken by an icon of the digital age -- the iPod.(AFP/Yoshikazu Tsuno)

The new PSP Go is displayed at the Sony Playstation booth during ...

(AFP/Getty Images/File) — Mon, 29 Jun 2009 07:25:24 GMT

(AFP/Getty Images/File) - The new PSP Go is displayed at the Sony Playstation booth during the Electronics and Entertainment Expo on June 3 in Los Angeles, California. Sony Corp. remained tight-lipped over reports that it may combine its PlayStation Portable game console with a mobile telephone into a new gadget to challenge rival Apple's iPhone.(AFP/Getty Images/File/Kevork Djansezian)

Visitors play Sony PlayStation 3 video games during the Electronic ...

(Reuters) — Fri, 19 Jun 2009 22:43:31 GMT

(Reuters) - Visitors play Sony PlayStation 3 video games during the Electronic Entertainment Expo or E3 in Los Angeles June 2, 2009. REUTERS/Mario Anzuoni

Sony Corp. on Thursday announced its first annual loss in 14 ...

(AFP/File) — Fri, 19 Jun 2009 15:47:53 GMT

(AFP/File) - Sony Corp. on Thursday announced its first annual loss in 14 years and warned it would stay in the red this year as the global economic downturn inflicts heavy damage on Japan's high-tech giants.(AFP/File/Olivier Morin)

Customers look at Sony Corp's flat panel televisions displayed ...

(Reuters) — Fri, 19 Jun 2009 09:16:11 GMT

(Reuters) - Customers look at Sony Corp's flat panel televisions displayed at an electronics shop in Tokyo March 19, 2009. REUTERS/Toru Hanai

A woman walks past a signboard of Sony Corp at its headquarters ...

(Reuters) — Fri, 19 Jun 2009 07:59:45 GMT

(Reuters) - A woman walks past a signboard of Sony Corp at its headquarters in Tokyo June 19, 2009. Sony Corp Chief Executive Howard Stringer said on Friday the Japanese electronics conglomerate's turnaround efforts, which include job cuts, plant closures and a management reshuffle, are advancing well. REUTERS/Kim Kyung-Hoon (JAPAN BUSINESS)

Visitors look at Sony Corp's products at its headquarters ...

(Reuters) — Fri, 19 Jun 2009 07:58:34 GMT

(Reuters) - Visitors look at Sony Corp's products at its headquarters in Tokyo June 19, 2009. Sony Corp Chief Executive Howard Stringer said on Friday the Japanese electronics conglomerate's turnaround efforts, which include job cuts, plant closures and a management reshuffle, are advancing well. REUTERS/Kim Kyung-Hoon (JAPAN BUSINESS)

A large soccer ball-shaped installation promoting Sony Corp's ...

(Reuters) — Fri, 19 Jun 2009 07:55:12 GMT

(Reuters) - A large soccer ball-shaped installation promoting Sony Corp's partnership with FIFA is hung at Sony Corp's headquarters in Tokyo June 19, 2009. Sony Corp Chief Executive Howard Stringer said on Friday the Japanese electronics conglomerate's turnaround efforts, which include job cuts, plant closures and a management reshuffle, are advancing well. REUTERS/Kim Kyung-Hoon (JAPAN BUSINESS SPORT SOCCER)

A large soccer ball-shaped installation promoting Sony Corp's ...

(Reuters) — Fri, 19 Jun 2009 07:53:00 GMT

Shareholders enter the venue of a shareholders meeting of Sony ...

(AP) — Fri, 19 Jun 2009 05:00:23 GMT

(AP) - Shareholders enter the venue of a shareholders meeting of Sony Corp. in Tokyo Friday, June 19, 2009. Sony shareholders approved on Friday a new management setup at the Japanese electronics and entertainment company that will center power around chief executive Howard Stringer and a team of younger executives. The sign reads 'Sony Corp. 92nd annual shareholders meeting.' (AP Photo/Kyodo News, Iori Sagisawa)

The Sony Playstation booth at the Electronic and Entertainment ...

(AFP/Getty Images/File) — Fri, 05 Jun 2009 12:56:15 GMT

(AFP/Getty Images/File) - The Sony Playstation booth at the Electronic and Entertainment Expo in Los Angeles, California. The key gaming event that wrapped up on Thursday has seen new technology that aims to coax videogame-lovers off their couches as the industry sprints ahead with a trend toward fitness titles and motion-sensing controllers.(AFP/Getty Images/File/Kevork Djansezian)